A sugar-free Easter? Absolutely not, we would never endorse that (Mini Egg season is an important part of our year). But, in amongst the delightfully sugary, pastel-hued rush of Easter and its promise of warmer days and floral hedgerows, we’re standing up and saying that *some* Easter gifts could benefit from being sugar-free. Some.

We’ve once again donned our lab coats (check out our previous, highly scientific Jellycat research here) and found out that, on average, each child in the UK receives 8 Easter eggs. And, whilst this blog post isn’t totally written from a place of jealousy (we’re lucky if we get one egg these days!), we also think that there’s more to gifting than chocolate, even at Easter.

Firstly, we’re BIG on celebrating the changing seasons and dotting the year with joyful occasions: bringing out a stash of Easter (or Christmas!) books each year becomes part of happy traditions. This year, we have more Easter books than ever: they make a great present for a little person AND can be brought out and read with chocolate-sticky hands for years to come.